COKE FREESTYLE – ON-DEMAND REFRESHMENT
Coke recently launched a major US-wide advertising campaign to introduce its new interactive FREESTYLE vending machine. Thanks to this innovation, consumers can now enjoy over 125 flavours of soft drinks, water and sports drinks, and even create their own personalized mix according to their taste.
This initiative is a perfect example of the ongoing trend towards letting consumers “invent” flavours and create made-to-measure products, thereby providing a stimulating shopping experience.
The FREESTYLE vending machine is already stirring interest with distribution in over 1000 locations in the US alone. The project is supported by a major interactive platform including a game that lets consumers name and share their creation with friends.
To find out more about the interactive platform visit: http://gamification.co/2011/09/01/coke-freestyle-makes-fountain-drinks-fun-again